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She Be Surfin' Tik Tok Implementation and Growth
When collaborating with CEO and Founder of She Be Surfin', we talked a lot about the potential customer base we could bring in through social media. With most of our audience being in the 14-25 range, it made sense to utilize platforms like Tik Tok in an attempt to bring in new customers. With no previous use of Tik Tok, I worked to build our presence from the ground up.
6.9%
average engagement rate
940
total gained
followers
100k
average monthly reach/views
Stats
Viral Videos
WHAT
Posting content detailing who we are, what new merchandise we have, and what sales we have.
Strategy
WHO
In expanding to Tik Tok, our target audience is 14-25 year old girls in the 7mile/Jersey Shore area.
WHEN
Our goal is to post regularly, on a daily basis with hashtags and trending sounds.
WHERE
Posting videos to our Tik Tok page , as well as to our Instagram with hyperlinks back to our page.
WHY
Engage with a larger audience and see potential for future e-commerce opportunities.
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