Adventure Woof Pack is a digital dog training and education service that provides monthly digital content. This content urges users to get "beyond the backyard" by trying new outdoor activities each month. As a start-up, one of my key jobs as an intern was increasing engagement and brand awareness. Specifically, I spearheaded the LinkedIn initiative by creating a marketing strategy for our team to follow. In my time working with the brand, we have seen a large increase in our following and engagement.